Launched in 2000 by ID&T, the Sensation brand has grown to become the largest global dance music event in the world – to date over 80 Sensation events have been held worldwide. Last year marked the first time the iconic event would touch down on American soil, selling out in minutes and transforming Barclay’s Center in Brooklyn in a sea of white for two days in late October. This fall Sensation returns for an extended US tour, bringing its alabaster aesthetics to a much larger American audience as it invades San Francisco, New York, Las Vegas and Miami.
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